The advertising trends 2023 industry is going through a major transformation, which will affect the way we’re using digital marketing.
In 2023 there will be more than 3 billion internet users and 2 billion smartphone owners globally. And that’s just the start of it!
We’ve been following those trends closely for years now and have come up with a detailed report on what to expect from each segment in the coming 4 years. You can check out our predictions. It’s an exclusive offer available only on our landing page – so you better hurry!
What are the key trends in advertising in 2023?
The key trends in advertising over the next 10 years will be:
1. AI and Programmatic Advertising.
Artificial intelligence will play a bigger role, enabling better analytics and campaign execution that will drive greater efficiency across the industry. Programmatic advertising will continue to evolve, gaining more widespread acceptance as advertisers capture greater data to understand consumer audiences.
Immersive Advertising experiences like VR/AR/MR (Virtual Reality, Augmented Reality, Mixed Reality) will become more prominent as the technology advances, allowing advertisers to create richer ads for their target audience.
2. Conversational Marketing
In our next post, well look at how publishers will adapt over the next decade to keep pace with advertisers demand for non-traditional ad formats and emerging advertising technology.
Artificial intelligence and programmatic: Artificial intelligence will play a bigger role, enabling better analytics and campaign execution that will drive greater efficiency across the industry.
Programmatic advertising will continue to evolve, gaining more widespread acceptance as advertisers capture greater data to understand consumer audiences. As we see the continuing rise in programmatic spending industry-wide, forecasting agencies such as eMarketer predict approximately $75 billion dollars out of total US digital ad spend will be traded programmatically in 2018 (67%). And 80% of all display, video, social, and mobile digital ads will be traded programmatically by 2020.
Why is it important for businesses to take a proactive approach to marketing?
Leading brands recognize the new marketing landscape is customer-centric. But many marketers are still stuck in a pre-digital mindset, or too busy to get up to speed with modern marketing practices such as social media, online advertising and content marketing.
They need to get out of their comfort zone and realize how critical it is to take a proactive approach if they want to stay relevant in today’s dynamic business environment. By taking an active role in promoting the organization and its products and services, marketers can develop lasting relationships that inspire grow their brand value and drive more revenue.
What content works in 2023?
Today, we’re launching our new series “Works in 2023” – to re-imagine the future of work and what that means for how we manage and mentor people. From 3D printing to artificial intelligence, we’ve got some predictions and insight from experts and industry leaders on how it’s all going to impact you out in the field.
WhatsApp is the new Facebook. People share their lives on WhatsApp more than on any other app, and we’ll probably see a lot of people splitting their time between it and Instagram. Google and LinkedIn will continue to be platforms for professionals, but they won’t hold the same appeal or attract the same audience that they do now.
What type of site get the most traffic?
Video sites are the hot-ticket right now, with Netflix and Amazon chipping away at YouTube’s slice of the pie. Facebook has also become a go-to video platform for social media experts, but that might change by 2023.
As we’ve discussed, the world of advertising is changing rapidly. It’s important for companies to adapt and evolve with these trends in order to reach their customers effectively and remain competitive.
I hope that this blog post has given you a better understanding of how digital marketing will change over the next few years, and some practical tips on what you can do now to stay ahead of the competition.
