Social Media | Advertising | Marketing | SEO
Everything You Need To Know about Digital Markering
Yasmin Barnes
Meta tags are often overlooked by site owners, but they can mean the difference between ranking high in the search results pages and languishing in obscurity. The trouble with meta tags is that while easy to create, many people still fail to use them effectively due to common misconceptions or bad practices circulating around web … Read more
Having a social media calendar can help you stay on track and generate more engagement with your content. It can also help you identify opportunities and plan your content marketing strategy for the year or upcoming month. Keep Track on Key Dates The key benefit of a calendar is that it enables you to keep … Read more
ContentCal is a social media marketing agency that has been in business for a decade. Like many other agencies, it was established when brands and marketers recognized the power of marketing on social media but lacked the expertise to do it effectively. As a result, social media marketing agencies like ContentCal were formed to create … Read more
Looking ahead to 2023, many key trends will impact the future of digital marketing. There will be more than 3 billion internet users and 2 billion smartphone owners globally by next year. The advertising sector is undergoing significant change, which will have an influence on how we employ digital marketing. Artificial Intelligence and Programmatic Advertising … Read more
How do you get people to buy your products and services, or vote for your candidate? You need persuasive advertising. This article will teach you how to use the same techniques that companies like Facebook, Google, Coca-Cola and Microsoft use to persuade their customers into buying more of their products or using their services. It’s … Read more
Which Advertising Slogan Uses Alliteration? Most businesses don’t use alliteration in their branding, so you can stand out by using it. However, not everyone knows how to create an effective slogan with this technique. Alliteration is a literary device that uses repetition of consonant sounds. Advertising uses it to help consumers remember your brand name … Read more
Paid advertising is an expensive and risky process that too many small business owners come to regret. How can you know what type of ad campaign to run? What keywords should you be targeting? Will the campaign even work? There’s too much guesswork involved. Save your time and money by automating your paid advertising campaigns. … Read more
In-app marketing is a more cost-effective and targeted way to market to a mobile audience. But, it has a higher barrier of entry, and the advertising networks offer little insight into how your campaign is going. You don’t want to miss out on this huge marketing opportunity, but you need expert guidance before you get … Read more
When you are trying to sell a product or service, it is important that you know the difference between puffery and misleading advertising. What is puffery in advertising? Puffery is an exaggerated claim made by businesses about their products. It’s not legally required for companies to be truthful in their advertisements, but if they make … Read more
Are Advertising Costs Tax-Deductible? Most small businesses don’t know if their marketing expenses are tax-deductible. You want to promote your business, but you’re not sure that your advertising costs are 100% tax-deductible. The IRS has made it easy for most small businesses to deduct the cost of advertising in one way or another. If you … Read more