Advertising has been around for thousands of years. It is one of the most important marketing elements used by companies to promote their products and services, build brand awareness, increase sales and generate profits.
The purpose of this paper is to explore how advertising influences consumer behavior? How does advertising affect consumers? Does it really work or people are just influenced by advertisements because they want to be like others in society?
This report will discuss why people are influenced by advertisement, what kind of person is affected by health ads, how young consumers are highly influenced by advertisement etc… It also explores positive effects on children’s health due to advertising.
The influence on demand goods and services purchasing decisions will be discussed as well as negative impacts that can occur with too much exposure to advertisements such as developing an addiction towards certain brands or products which may result in spending more than you originally intended.
How does advertising affect consumers ?
In general advertising affects consumers because advertising helps to increase sales and profits of a product or service. If a person is already using a product that has advertising then he/she will show a preference for the advertising brand. Advertising also influences people’s spending habits and choices in many other ways, depending on the type of advertising being used. For example advertising for soft drinks and fast foods may influence people to eat at those restaurants and consume more of these products. This advertising will likely affect the consumer’s health by increasing their food intake, encouraging them to purchase unhealthy products and consuming larger portions than they would otherwise choose to.
Brand Awareness
Companies spend millions of dollars on advertising to promote their brand and make it more appealing to customers in order to increase sales. A company advertising its products or services has one goal in mind; attract new customers, keep them coming back for more and increase its profits. Advertising is the only way companies can achieve these goals which is why advertising expenses are included in their budgets. Building brand awareness and advertising go hand in hand and advertising is one of the most effective ways to promote your product or service.
Advertising influences consumer behavior because people usually compare advertising messages to what they already know about a product. If you have ever looked at an advertisement for a product and later gone out and bought that same brand then advertising has influenced your behavior. Consumers tend to follow the crowd when it comes to advertising, sometimes consumers don’t even realize it but advertising.
Branded Advertising
Branded advertising is the most expensive form of advertising, some companies spend up to 20% of their advertising budget on branded advertising. A company’s brand name and logo are usually very familiar to consumers as they have been used for a long time. It is advertising that people tend to trust more because it has been around longer and recognized more so advertising will have more influence on its consumers.
It is advertising that people tend to trust more because it has been around longer and recognized more so advertising has a lot of influence on its consumers. Advertising reaches new markets, introduces new ideas and gives new life to the companies it works for. It also helps build public awareness towards certain products or services.
Companies do advertising to make their product or service more appealing to consumers. They use advertising to sell their products by convincing people that their brand is better than the rest in order for them to be the first choice when it comes time for a consumer to purchase something. It can also be used as an incentive in order for customers to choose one brand over another.
Brand Awareness Effect
The brand awareness advertising effect occurs when advertising makes a brand or product more recognizable for consumers. More people will buy a certain brand because advertising has made it easier to recognize and make a connection between the brand and what is being advertised.
Advertising has three major effects on consumer behaviour which are exposure, attention and effect. When advertising is done correctly each of these factors achieve its goal of influencing people’s decision when it comes time for them to purchase a product or service.
The Behavioral Effect
Advertising has a strong influence on the consumer’s behavior and their intentions towards purchasing a particular product. If advertising is done correctly most likely people will go out and purchase that product just because advertising has created awareness about the brand in general.
Attitude Toward The Ad Effect
Advertising can also influence consumers’ attitudes towards advertising in general, whether it is advertising they agree with or advertising that makes them dislike the brand. Some people might feel advertising has too much of an impact on advertising and may even think advertising forces people’s behaviors towards products and services. Advertising has become so influential that some people believe advertising even has the power to change their attitudes about advertising.
Advertising Recall Effect
The advertising recall effect is advertising’s biggest goal because it makes consumers buy a certain brand just because they remember seeing an advertisement for it. Many people will go out and buy something just because they saw advertising for it which is why advertising has become such a big influence on people’s behavior.
Consumers Get the Information They Need
Advertising provides the information consumers need to make a buying decision. Without advertising companies would have a hard time selling their products so advertising brings awareness and makes it easier for them to sell their product or service. It also gives a company a competitive advantage compared to other companies because advertising helps set one brand apart from another.
Reminders and Ad Repetition
Advertising provides the reminder advertising needs to be successful in influencing people’s behavior. Reminders are advertising messages used to create awareness about a brand in order for people to remember it when they go out and purchase something. Advertisements are also effective because advertising has proven that advertising repetition is key when advertising comes down to making an impact on advertising.
What are the benefits of advertising to consumers ?
Advertising provides the information consumers need to make a buying decision. It also gives a company a competitive advantage compared to other companies because advertising helps set one brand apart from another. The advertising recall effect is advertising’s biggest goal because it makes consumers buy a certain brand just because they remember seeing an advertising for it. Many people will go out and buy something just because they saw advertising for it which is why advertising has become such a big influence on people’s behavior.
Negative of advertising
Advertising has also produced negative affects on advertising by advertising having too much advertising of advertising which has caused advertising to have more advertising than necessary. Some people believe advertising is just too much and that it influences people into making purchase decisions they don’t really want or need. Many people say advertising is just a way for companies to brainwash consumers into advertising their products.
How do advertisers use persuasive techniques to influence our decisions ?
Persuasion Techniques: The advertising industry uses many persuasion techniques to influence consumers into buying certain brands or products. Persuasion techniques include using advertising repetition, advertising emotions, advertising symbols like logos, advertising music and using advertising celebrities. Each of these factors can influence people’s behavior. Advertising has become so influential that some people believe advertising even has the power to change their attitudes about advertising.
Why advertising affect children’s health ?
Advertising often targets children and advertising has even been described as advertising’s “weapon of mass destruction”. Evidence suggests that advertising can affect child formation, especially if advertising is done in a persuasive way. Persuasion techniques are used to influence children’s behavior. One example of using advertising repetition is seen through product placement advertising where advertising for specific products are placed into advertising that children watch. The advertising opportunities are also constantly expanding to incorporate new ways of advertising with technology. For example, advertising is becoming increasingly popular on social media networks advertising websites where it is very difficult for parents or anyone to control the advertising their child may come across.
How advertising affect demand of goods and services and purchasing decisions ?
Advertising is a key element within the marketing mix and one which arguably has an important role to play in the promotion of goods and services, as well as influencing consumer choices. A number of factors can effect advertising including advertising, advertising decisions and the advertising policies of advertising. A number of advertising elements can be used to influence advertising such as advertising, advertisement placement and when the advertising is run. Understanding how these factors effect demand is important for any company wanting to maximize its share of the market in an increasingly competitive world.
What is the difference between persuasion techniques and influence tactics ?
While advertising techniques influence consumers, advertising tactics are used to influence group members. Persuasion techniques are advertising messages that the advertising industry uses to advertise their products or services using advertising language. Influence tactics are advertising messages that can be seen through influencing the way people feel, think and act. For example, social proof advertising is an advertising tactic because advertising language is used to advertising and advertising a consumer’s buying behaviour.
Why is health advertising important for consumers ?
Health advertising has become increasingly popular over the advertising decades and advertising agencies have had to advertising their advertising messages in order to make advertising for consumers. Many advertising companies advertising different aspects of health including physical health, mental health and social health. However, there is a growing debate about whether advertising is having a positive or negative effect on the general population’s health.
What kind of person is influenced by advertising ?
Producers are most likely to advertising their products at people who have purchasing power, or advertising power. This means that advertising is more likely to affect consumers with higher income. However, advertising can also affect all members of society including lower income groups by advertising social norms and expectations. For example, advertising often places pressure on advertising their bodies or purchasing specific clothes to help advertising create the perfect body.
Conclusion
Advertising has become so influential that some people believe advertising even has the power to change their attitudes about advertising. Advertising provides the information consumers need to make a buying decision. It also gives a company a competitive advantage compared to other companies because advertising helps set one brand apart from another. The advertising recall effect is advertising’s biggest goal because it makes consumers buy a certain brand just because they remember seeing an advertising for it. Many people will go out and buy something just because they saw advertising for it which is why advertising has become such a big influence on people’s behavior.
