For over a decade, Talkwalker has been providing comprehensive software solutions to some of the world‘s biggest brands. From AI–powered image and video recognition to their groundbreaking social media listening and analytics platform, the Luxembourg–based tech company has been a driving force in data–driven social media marketing.
An impressive roster of clients includes renowned brands such as Adidas, Duracell, US Bank, Hong Kong Airlines, and Glo Skin Beauty, among many others. Talkwalker‘s cutting–edge solutions have enabled these companies to gain valuable insights from their social media marketing efforts, helping them to make more informed decisions and drive greater success.
Since its inception in 2009, Talkwalker has experienced remarkable growth and development. Not only has the company expanded to include over 300 employees across six offices across the world (in Luxembourg, Germany, France, Singapore, and two in the US), but their software capabilities have also grown in both depth and breadth.
As a social listening tool, Talkwalker is able to monitor, ingest, and index billions of data points daily from all the major social channels, as well as over 150 million websites, forums, and blogs. Additionally, Talkwalker has incorporated image and video recognition tools that allow them to “listen” for appearances of specific logos in images and videos. While image recognition technology is not novel in itself, Talkwalker is the only analytics platform to offer video recognition capabilities.
Moreover, Talkwalker has taken their listening capabilities beyond the digital world. Through their partnership with LexisNexis, Talkwalker is able to provide insights based on conversations that are being had in print media, radio, and TV. This allows brands to gain a holistic view of what is being said about them. To make sure that the data is presented in a clear and effective way, Talkwalker also offers analytics services, which can help brands and marketers make better decisions based on the collected data.
Pricing
Talkwalker offers three different levels of subscription service, billed annually, with varying amounts of results retrieved based on what you‘re listening for.
- The Basic subscription includes 10,000 monthly results from social and web data, unlimited users, unlimited search queries, all analytics, and reporting, a dedicated customer success manager, support, and training.
- The Corporate subscription includes 100,000 monthly results, and all the features included in the Basic subscription, as well as the option of adding advanced integrations.
- The Enterprise subscription includes 1 million+ monthly results, all the features included in the Basic subscription, as well as Image Recognition. All remaining options are available as add–ons.
Additional features such as Image Recognition, historical data, and the AI engine can be added on an “a la carte” basis for an extra fee.
The Setup
Setting up the topics to listen for can be a bit tricky as it requires a lot of boolean arguments and options to filter the results. Fortunately, all customers have access to a dedicated Success Manager, so they don‘t have to figure out what and how to listen for.
In addition, topics can range from monitoring your brand or competitors to refining results by social channel, websites, images, etc. By default, the platform covers the last two years, with access to prior data available with the Historical Data add–on. Talkwalker will provide customers with relevant data for whatever they‘re listening for.
After setting up the topics, the next step is to examine the abundance of data and analytics given by Talkwalker. The platform is equipped with their IQ Apps, which are interactive dashboards that conduct sentiment and content analysis, among other tasks.
- Brand Intelligence is the key to understanding conversations about your brand and the sentiments expressed about it. Talkwalker‘s platform allows you to access insights from over 150 million websites and online forums, in addition to social data. With the integration of print and broadcast media, you can dive into the content or comments behind any data point.
- Crisis Management helps you stay on top of potential PR issues arising from consumer comments or negative press.
- Hashtag Tracking lets you track the performance of any hashtag used for campaigns or otherwise, in order to identify what works for your brand.
- Social Channel Analytics provides comprehensive analysis of your social channels, allowing for comparison with that of competitors.
- Competitive Intelligence, take a closer look into the strategies and content of your competitors to see what is successful for them and identify areas where they are falling short. Use this data to help inform your own marketing objectives.
- Campaign Monitoring, the sophisticated data and analytics available to you to monitor your campaigns in real–time.
- Content Analytics, investigate your content to gauge its performance, who is engaging with it, and how you can make improvements for future content.
- Influencer Networks allows visualizing the influencers and creators within a certain topic and who is amplifying the topic. Determine who is creating content featuring your brand, and get an in–depth view of their network of followers. This can help you see how well any influencers you‘re working with are doing, as well as introduce you to influential creators you may not have discovered otherwise.
- Custom Dashboards, work with your Success Manager to develop custom dashboards to provide you with analytics beyond what the IQ apps offer.
With Talkwalker, you can get a comprehensive overview of the data that it is collecting and reporting on. In addition to purpose–built analytics, IQ apps and custom dashboards, the Virality Map feature is a standout. It provides a visual representation of how content moves around the world and on which channels it is seen. This feature is just one of the many ways that Talkwalker gives users an in–depth view of their brand’s social presence and beyond.
Conclusion
With over a decade‘s worth of experience and over two thousand customers, Talkwalker is indisputably a leader in the social listening landscape. Unlike Hootsuite or Sprout Social, which are suitable for smaller businesses trying to manage their social media presence, Talkwalker comes equipped with Enterprise–grade software, even on its lowest tier subscription plan.
Its listening engine is able to detect major social networks, 150 million websites, print and broadcast media, and an image recognition system that can identify a logo even when it appears in the background of a video. In other words, almost nothing is beyond the scope of this platform.
If your brand is mentioned anywhere in any form of media, Talkwalker will pick up on it, providing you with powerful insights that will be beneficial to your business intelligence.
