What does PMP advertising mean? In this article, we’ll break down the meaning of PMP and explain how it works. We’ll also share how you can leverage PMP to improve your programmatic ad buying process so that you know exactly what ads are being placed on specific sites or apps. This is a major advantage over using other forms of online display advertising, such as RTB (real-time bidding).
What is a PMP advertising (Private Marketplaces)?
What is a PMP advertising? Private Marketplaces are websites dedicated to people who are looking to purchase products or services, directly from other individuals. These marketplaces came into existence because of the problems that arise when dealing with companies that have sales agents and sales teams working for them.
For example, in purchasing items online you can easily get cheated by someone who says they are selling a brand-new item for example, an iPhone, but when the time to meet and transfer the money comes it turns out that they do not have what was advertised. This is exactly why private marketplaces exist.
Why is PMP getting more popular?
Most people who are looking for something, in particular, continue to search the Internet because it is easier for them. This method is becoming increasingly popular, especially in terms of purchasing services and products.
The fact that you are not obliged to go through third parties when making a purchase online makes it much safer. For example, if I am looking at purchasing a vintage Rolex, and I want to buy it from someone directly outside my house, this is possible through Private Marketplaces.
This type of transaction is only made between two individuals who are looking for something in particular. Companies are not involved in this, thus avoiding any bureaucracy.
The bonus of making purchases on these websites online is that you do not need to leave your home, and you can do it at any hour of the day or night, depending on what is convenient for you. However, in order to avoid getting conned when making a purchase, it is essential to be well-educated about these websites.
What are the advantages and disadvantages of PMP advertising?
The advantages of PMP advertising
The advantages of PMP advertising deals with the fact that it is a marketplace for individuals to sell their products or services, without having to go through intermediaries.
People who are looking for common items such as furniture, bicycles, cars, motorcycles etc. can find them in these marketplaces too because they allow users to put up ads about anything they may be interested in.
Another advantage is that you are not obliged to go through third parties when making a purchase online, which makes it much safer. This is compared to purchasing something over the Internet from say Amazon or apple store, where there are strict rules that need to be followed because these companies have teams of professionals who manage all their purchases and sales.
The disadvantages of using Private Marketplace
The main disadvantage of using Private Marketplaces is that there are no guarantees when purchasing something. There are some who may sell counterfeit goods, but if these people are exposed for selling substandard products, they will be removed from the marketplaces.
Private Marketplaces have both advantages and disadvantages. It’s still a great option for those who want to be sure that they are getting what they want, and for those who do not have the time to go from one store to another in order to find what they need.
What Came Before Header Bidding?
Ads on private marketplaces are based on specific keywords, and come from a variety of sources.
However, most ads come from the same sources as those used for search engine bidding. These advertisers have the need to be present in all types of marketplaces, not just those with relation to search queries.
In addition, these ad servers are also used for traffic monetization purposes.
This means that even if your site is not in the eBay directory, you can still run ads on the pages within your website.
eBay runs an effective ad server that makes it very easy to place advertising through the auction website’s interface. All one needs to do is enter a keyword, choose their ad format, and add a number of links to their ads.
From there, the eBay ad server will direct the ads to the correct geographic locations. This is very convenient for those trying to sell items in more than one location.
What is a Deal ID in a Private Marketplace PMP?
When it comes to PMP advertising, a Deal ID is a unique identifier that enables the marketplace to track the activity of your ad campaign.
This code can be found when you place an ad in any one of these ad servers. The deal ID is also known as a tracking number because it allows sellers and buyers to keep track of orders placed on marketplaces.
What Are the Main Issues Media Buyers Have With the Private Marketplace?
One of the main issues that media buyers have with Private Marketplace deals is that unlike search ad campaigns, there are not many options to customize the look and feel of their ads.
However, the ability to change the appearance of their ad campaign is not one of the biggest problems that advertisers have with this type of advertising.
Instead, most concerns are related to being able to know whether their ads appear on Private Marketplaces. This is because, unlike search engines, you cannot track your ad’s performance simply by looking at your keywords.
How to Create a Private Marketplace Ad Campaign
To create an ad campaign on the Private Marketplaces, follow these steps:
- Choose your marketplaces where you want to advertise your product. You may decide more than one marketplace, depending on the type of products you are selling and the location of potential customers.
- Register with each one of them and fill in all their required forms. This step is necessary because it creates an account for you.
- After this, enter keywords that are relevant to your product or service. Include your chosen deal ID number when you place the ad.
- Monitor the progress of your ad campaign regularly, especially once it starts appearing on search engine results pages.
