Ambient advertising is a marketing strategy that uses ambient media to reach consumers. It can be considered as an alternative or even opposite of traditional methods such as direct, interruption and mass media.
The goal of this article is to provide you with the most important information about ambient advertising so that you will be able to decide whether it’s worth trying for your business or not.
We have compiled some useful facts and statistics about ambient advertising in order for you to make an informed decision when implementing the technique into your marketing campaign.
What is ambient advertising?
Ambient advertising is all about surprising your customers with ads that they wouldn’t expect to see. There are many ways you can do this, and some of the more unique methods include placing advertisements on unusual objects or in places like train cars during commute hours when few people would typically be found browsing through magazines!
Ambient advertising is about being creative and interesting. It has the power to reach your target audience in a way that no other form of advertisement does, which means it’s more effective overall than traditional ones. An ambient ad can be placed anywhere from an unexpected place like on top of someone else’s business card if they’re not looking or even just hanging around outside waiting for them chance encounter at some point throughout their day!
Is ambient advertising effective?
Studies show that ambient advertising has been proven to be an effective way of promoting products. Unlike outdoor billboards, which are typically seen by vehicle passengers for only about six seconds on average (or less), creative adverts can increase attention indicators up until one minute or more in some cases!
Brands can create an unconventional ad and share it on social networks using a hashtag, but people also take pictures or make videos of this creative advertising. This way they are able to show off the brand’s creativity while building their own awareness at the same time!
Why should brands consider ambient marketing?
Grabs attention
In our modern world of advertising, it is really difficult to stand out. You need something new and unique in order for your company’s product or service to be noticed by prospects or customers. This means that companies should take advantage of brand-building opportunities such as ambient advertising. Where they can create interesting objects like billboards which surprise consumers with their messages while at the same time making them feel good about these ads because there are no logos on sight anywhere– just creativity ingrained into its design!
If you want your ad to go viral, it should have distinctive features and practical value. People are always on their social media with a click of a button, so why not use that? They can easily take photos or videos from wherever they are at any time and share them across different sites like Twitter for instance. Where there is an endless amount of people looking up information about what’s happening around the world every second! This may not be immediate sales, but recognition of brand awareness will help build up support among those who see these ads, which ultimately could lead towards more conversions down the line.
Low cost
With an ambient ad, you can use unconventional promotional methods to engage your audience. This means that it won’t cost much for these advertisements in the marketing strategy of any business or organization! Find a creative content creator and decide on where best fit into their production process, so they will consider working with us again soon.
Non-intrusive
One of the main benefits of ambient ads is that they convey a brand’s message clearly and don’t enter customers’ personal space, offering an experience rather than just advertising. With some unique constructions such as murals or unusual objects on streets, you can make people become your customer by intriguing them while passing by in public spaces like shopping malls; their friends may be more likely to purchase products themselves without being forced into it because they were curious about what was going on.
Reaches a wider audience
You might be thinking that ambient ads are only for the most popular places or busy streets. But, in fact, you can use them anywhere! The more people who see your ad and experience what it has to offer will make a difference not just with current customers, but even potential clients walking by on foot. So this is one form of marketing where small changes really do matter. And don’t think big; if there was every a time when going unnoticed could hurt brands instead of help them (because nobody wants their business association taken away from under them), now would, probably.
Memorable
Ambient ads are a new type of advertising campaign that can be used to evoke strong emotions. By using experimental techniques, such as shock or fear-inducing messages, in order for consumers to remember your brand and create awareness about it among others who might not have seen them before.
This passage talks about ambient advertisements, which is an interesting idea because they do things differently with their promotion strategy compared to other companies marketing strategies.
Ambient marketing ideas and examples
Grab holdings inc. helmet
Grab has implemented a unique marketing strategy to make their customers more likely to choose them over other ride-hailing companies. To do this, they created meeting points for motorbike taxi drivers and passengers at the Grab Bike Corral in Singapore. This innovative idea allows people who are traveling by bike or motorcycle without destination as well as any driver looking for riders within proximity of one another so that all can easily find what they need!
Folgers coffee in a city that never sleeps
The Folgers brand is an American company that produces coffee. They believe the best part of waking up has to do with drinking their delicious beverages, so they tried to convey this message in a creative way through New York City’s manhole covers. One can see what appears to be one cup placed on top another representing “coffee” and also having written above it: “Hey NYC – Wake Up!”
BIC’s shaver in the middle of a field
BIC is a world leader in stationery and razor blades. To market the quality of their products, Bic decided that it would be more impressive if they were sharp enough for lawns. So this campaign featured an enormous razor blade sitting on top of someone’s head while mowing down some grassy fields with ease!
Borders IEEE has always pushed boundaries with ambient marketing strategies like these – using unexpected places or situations as ads instead of traditional billboards or TV commercials. Razors from brands can easily cut through tough fabric without leaving behind any distortion because each side meets high standards before shipping off.
Nescafé’s instant connections and pop-up café
In this clever campaign, the well-known brand of coffee set out to prove that people can make instant connections by simply giving them free cups. Germany is where Nescafé first introduced its ‘Push Together’ initiative and have been very successful in creating a sense of community between strangers on opposite sides of the road!
Nescafé is looking for a way to make people more social. In France, they have inserted two foldable mugs into the daily paper so that one can share their coffee with someone else while reading, and it’s not just about drinking alone!
Lay’s in the underground
It might sound surprising, but the well-known brand of potato chip varieties Lay’s uses ambient marketing for their campaigns. This indicates that this type of campaign can be used by both small and large companies alike! To see unique advertising from them in an unexpected place like an underground walkway or something shaped differently than what we’re use too is kind of amazing as well. They also mention, “our potatoes are grown closer than you may think”.
Rimmel’s nail polish
The creators of Rimmel, a British cosmetics brand that specializes in quick-dry nail polish, created an installation to demonstrate their product. It was placed right on one of London’s busiest streets where people pass by every day and sure enough it attracted lots of attention from all different audiences!
Oldtimer in front of a tunnel
Oldtimer, a company that specializes in outdoor advertising for restaurants, knew how important it is to be seen, and they created billboards like the one below. This unique billboard was placed outside the tunnel where travelers passing through can stop to take out something from their cooler or eat some food on site before continuing on with their day trip plans!
Ambient advertising is the use of strategically placed visual ads that are not too overwhelming or disruptive. To be effective, these advertisements need to stand out against their surroundings, and they should only be visible when someone looks for them. They can also include audio components like music or voices in order to increase their effectiveness by tapping into different parts of your customer’s brain.
