What Is Beacon Advertising? Beacon advertising is a new technology that allows marketers to connect with their customers in an entirely new way.
The concept of beacon marketing may seem confusing at first, but it’s actually really simple. Beacons are small devices placed strategically around stores and shopping centers which send out signals to nearby smartphones. These signals can be used by advertisers to send special offers or coupons directly to shoppers’ phones as they walk past the store. It’s a revolutionary method of reaching consumers in a highly targeted manner, and it has many benefits for both businesses and consumers alike!
If you’re looking for more information on this innovative form of marketing, just keep reading! We’ll explain everything about beacon advertising, from how it works to how much it costs, so you can decide if this type of advertising is right for your business. You’ll also find some great examples of companies who have already started using beacon technology on their websites, so you can see exactly what kind of results they look for.
What is beacon advertising?
With the use of beacons, companies are able to reach consumers in their physical location without having an advertisement displayed on screen. This is because these small devices send out messages or advertisements when someone passes by them with Bluetooth turned on and can also measure what type of device you have, so they only show this ad for phones like yours! The radius will vary depending upon how far away from where your beacon was installed; therefore it’s important that each business determines its optimal range before installation, just as closely thought-out selection process needs to go into choosing placement spots too.
Beacon advertising allows businesses large flexibility using outdoor digital screens, which might often cost more than other forms if marketing campaigns
How does beacon marketing work?
Using beacon marketing, you can track your customers and send them personalized messages from their device. Unlike IP-based tracking methods that require internet connections for data collection or GPS locations based on mobile devices, this system only requires Bluetooth technology, which provides accurate information about the person’s location once they are in range! This means it doesn’t matter where people go when using beacons because there is no need to have a constant connection like 4G does – making battery life much more manageable too.
What are the biggest challenges of beacon marketing?
The challenges of beacon marketing mostly revolve around the practical application and maintenance. Any technology will have to be regularly maintained, which can pose a major undertaking for any company or business that relies heavily on this form of advertising.
Not only does it rely upon users having your app installed, but also they must have their Bluetooth turned on at all times while outside one’s own property. Without these, there would likely be no way in which you could actually interact with what’s being advertised through an individual’s device (beacon).
*Beacons are difficult enough when placed indoors, imagine trying to do so outdoors?! The use cases where marketers want people walking past carrying smartphones aren’t often applicable.
The future of beacons in marketing
The possibilities of beacon technology in proximity marketing and location-based technologies are numerous. As data gatherers, beacons offer Google a chance to better understand businesses that use their services as well as users themselves, so they can improve their algorithm for providing these tools, which will benefit logistics companies like UPS. With accurate asset tracking, particularly indoors where Bluetooth low energy tags have the potential of being more useful than GPS, there is no access available at certain times due to buildings obstructing signals or locations too far from cell towers.
Beacons could be used to track people in hospitals during emergencies. The technology is maturing, so we can expect other sectors of the economy to follow suit with understanding how beacon tracking systems help their day-to-day activities and needs for efficiency
If you’re interested in learning more about this topic or want some assistance creating an idea into reality, feel free to message us!
What are the benefits of beacon technology?
Improved offline attribution with Google Ads
By connecting the signals of your beacon to Google Ads, you will be able to gain insight into how many searchers were offline at any given time and even track in store visits. This means, when serving up a search ad on Google for customers that are looking around online before making their purchase decision, they may walk into one!
Understanding what customers do when they interact with your offline marketing efforts is more important now than ever. To track this key data, make sure you are using the best digital advertising tools for conversions and tracking where in-store visitors come from after clicking on an online ad–no matter how big or small their purchase was!
Out-of-store marketing
Beacons have been around for a long time, and it’s still unclear if they are going to take off or not. However, out of store marketing has plenty potential in certain businesses with an investment into this technology
Beacon technology was initially seen as one way that would change how people bought products: no more steering them towards marketing campaigns on social media platforms like Instagram, where you can track users’ every move! After all these years, we’re finally seeing some positive results as companies began investing money into building their own beacons without any guidance from Google (the company behind Foursquare etc.). Some places even offer discounts when someone walks past with their phone up near the receiver, so check those spots first.
Beacons can be used to send messages and notifications directly from a store’s beacon. The range of these devices is usually limited, but if you want your information delivered to anyone who enters or passes by, then this may work for you!
Advanced data gathering
The positional accuracy beacons can give you is up for debate, but it is clear that this Bluetooth technology provides an improvement over other proximity technologies like GPS and WiFi. With greater positioning capabilities in store inventory tracking as well as customer engagement efforts working smarter not harder to ensure the lowest possible shrink rates while simultaneously increasing profits!
The data from your store’s analytics can help you make a number of changes to improve customer experience. For example, if most people spend their time browsing products in the back of stores and not on shelves, then it may be worth moving these items front-and-center for customers’ convenience. This information could also provide insight as far as what areas need more attention. When designing future marketing campaigns that will resonate with shoppers based off this new knowledge about where they tend to congregate within physical locations or online shopping carts.
Google My Business listing improvement
Installing a beacon in your business will also help you with Google My Business listing. The beacons themselves can track popular visiting times for companies, improving the accuracy shown on GMB listings. Through their Local Guides service they gain more reviews and feedback which is essential towards local SEO success as well as gathering all kinds of data about customers’ visit such as check-ins or photos uploaded during an event venue; it’s really up to you how much information these devices give out!
Customer benefits
Beacons are the new way for marketers to build trust, security, and familiarity with their customers. The technology has been proven time after time as a win-win situation that benefits both consumers who have more shopping options. While also empowering business owners by targeting them based on personalized preferences such as favorite brands or loyalty card status!
So what are the disadvantages of Beacon Marketing?
If someone has their Bluetooth enabled, it can make them more likely to receive a marketing message. However, beacons rely on apps that mobile device users need in order for the beacon signal to communicate with one another. Meaning only some people may have this feature and those who do download an app before going out shopping or within stores themselves will get these notifications first hand!
Beacon advertising is an exciting new frontier in the world of digital marketing. This innovative technology helps advertisers gain access to a wealth of data, which they can then use to target their customers with more personalized ads. The future looks bright for beacon-based campaigns!
