Do you know what is brand advertising? Brand advertising is a vital part of any marketing strategy. Brand adverting is really important because It’s the only way to get your name in front of consumers and create a lasting impression that will keep them coming back for more. But it can be difficult to find the right balance between creativity and effectiveness, which is why we created this guide on how to do just that. We’ll walk you through everything from what makes an effective ad campaign all the way down to specific examples of brands who have done it well in the past. By the end, you’ll have all the tools necessary for creating an unforgettable brand experience! You deserve success with your brand advertising campaigns, so don’t wait another minute – read our guide today!
What is brand advertising?
Brand advertising is a form of marketing communication that builds the brand’s image in consumers’ minds to help influence future behavior. Brand advertising can be defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. It is intended to create awareness, generate interest in the product or service, communicate a distinct positioning and generate a preference for the brand.
Brand advertising is also known as “image advertising” or “top of mind advertising”. It is characterized by its similarity to other forms of promotional communication, such as corporate public relations announcements, product placements in movies or television shows, sponsorships of events like parties or concerts. Brand advertisements can be either broadcast advertisements (for example on television, radio, and in magazines) or print advertisements (in newspapers, posters, and billboards).
Why brand advertising is important
Branding is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
How to start a brand advertising campaign?
- Step One: Conduct market research and product testing to see what consumers expect from your brand and how they feel about your competition. Determine whether you can offer something better than the rest in terms of quality, convenience, price or any other factor that will make your products or services more appealing.
- Step Two: Set your advertising goals. These might include increasing brand awareness, attracting new customers, or persuading your existing customer base to buy more of your products or services. You’ll also need to set a timeline for the campaign and determine how much you’re willing to spend on the ads before they run.
- Step Three: Draft an advertising plan. This document should outline your objectives, who you’re targeting, how much it will cost to achieve those goals, and what ads or marketing strategies you’ll use in the process. Explain why one medium is a better fit for your brand than another, and be specific about which channels you plan on using.
- Step Four: Research where your target audience spends time online and what social media platforms they use most. Facebook, Twitter, Pinterest, and Instagram are the top four social networks in 2015 with more than 80 percent of marketers using them to promote their businesses. Other popular network choices include LinkedIn, Google+, YouTube, and blogging platforms like WordPress and Tumblr.
- Step Five: Create your advertisements or marketing content. This piece should convey the key messages you want to communicate about your brand and its products or services.
- Step Six: Promote your ads with paid advertising channels. Paid online channels include Google Ads, Bing Ads, Facebook ads and Twitter promoted tweets. You can also promote content on YouTube, mobile display advertisements, and more.
- Step Seven: Track your campaign’s success. This includes monitoring the number of site visits, new email signups, social media engagements, or other metrics that show progress towards your goals.
- Step Eight: Make adjustments to your campaign for better results. Continue testing different ads on multiple audience groups until you find the mix that’s most effective at reaching your target audience and generating desired returns.
- Step Nine: Re-evaluate your goals. Did you meet your target? What would be the best next steps to take moving forward with this campaign?
Strategy to Start Brand Advertising
A good brand advertising campaign starts with a solid and well-defined strategy and creative brief, which will guide your entire campaign execution.
Once you have completed your advertisement(s), make sure you publish them for as many places as possible (i.e., press, social media, etc.)
Perform an analysis of the results generated by your brand advertising campaign. For example, you could track how much traffic your website receives after publishing an advertisement in a certain magazine in order to determine if it is worth spending more money with the same company.
Brand advertising campaigns should be treated in the same way as you would treat your website or brochures. You should always create new advertisements that are fresh, interesting, and relevant to the target audience.
Examples of successful branding campaigns
Oakley: One Obsession
In 2015, ad agency J. Walter Thompson launched a campaign for the German chocolate brand Apollo. The ads showed famous people who have been criticized or deemed unattractive by society and others with disabilities posing in their underwear to show the beauty of “imperfection”.
Apple: Get a Mac
Tech giant Apple has created successful brand marketing campaigns. One classic example of this is best illustrated by what Ad week is the best ad campaign of the 2000s. Apple’s “Get a Mac” campaign, more commonly referred to as “Mac vs PC,” providing customers with a personified version of the brand itself.
Coca-Cola first launched its Share a Coke campaign in Australia in 2011. The company started by changing the labels on some of its bottles to feature popular names of actual Australians, which has since expanded globally. Every bottle now features first names of people who have interacted with Coca-Cola on social media or are involved with organizations.
Conclusion
The importance of branding cannot be overstated. Allowing your customers and clients to know what they can expect from you, or in other words, being able to market the same experience every time, is crucial for business success. Whether it’s a new product line or just an updated logo design–brand advertising will keep your company on track so that it has a positive image with its target audience. It starts by following those steps that we have discussed above!
