There are many people who want to advertise their products or services, but they don’t know how to do it.
Cinema advertising is a very effective way of promoting your goods and services in the market. Cinema advertising gives you an opportunity to reach millions of customers within minutes. It’s one of the most powerful forms of promotion, which can give your product thousands more sales than any other form of advertising.
But there are some disadvantages too like the expensive cost involved, the short time slot for advertisement and not much research about effectiveness before buying slots from cinemas, etc… In this article, we will discuss all aspects regarding cinema advertising so that you can make a decision whether it’s good for your business or not?
What is cinema advertising? Cinema advertising definition.
Cinema advertising is a form of advertising used in cinema to promote products or services. The presence of the advertisement takes place when the film appears, usually at the beginning or a little before midway through a movie.
Advertising can also be inserted directly into the movie. This type of cinema advertising is getting more and more popular, as it provides the consumer with information about products and services while he is enjoying his favorite movie.
The cinema advertisement comes just before or at some point during the film screening, so this way it is more likely to be remembered by the audience. It interrupts the show for typically five minutes, which is long enough to convey the desired message.
The history of cinema advertising dates
Back to the beginning of cinema. In some countries, this form of advertising is very popular, and it is estimated that on average 40%, more or less depending on the country. In most countries, cinema advertising represents more than 30% of all advertising budgets.
The benefit of watching a film in a cinema theater is that many people are watching it at the same time. If there is a message to send, this may be very effective because many people are receiving the same information at the same time.
This type of cinema advertising can have different formats depending on the creative strategy chosen by advertisers. It can appear as an advertisement roughly explaining what customers will find in a store, or as an advertisement with a more developed story explaining what customers will find.
How does it work in cinemas around the world ?
In the United States, cinema advertising is very popular. In certain countries, it can represent more than 50% of all advertising sold in cinemas. On average, cinema advertising represents about 25% of total cinema revenue in Europe and 20% to 30% in Latin America.
In the US, video-on-demand services can generate up to $5 billion in revenue per annum. It is estimated that this type of cinema advertising will increase its share worldwide.
Among the countries where cinema advertising has developed successfully are among others: Argentina, Brazil, Canada, Mexico, and the United States.
What are the advantages and disadvantages of cinema Ads?
The Advantages of Cinema Advertising
- It delivers your message to a captive audience.
- It has an impact on your target audience.
- Your message is embedded in entertainment.
- You can combine audio and visual stimuli.
- Campaigns can be targeted by a demographic profile based on the geographic location of the cinema.
- It can be a low-cost way to reach your target audience.
The Disadvantages of Cinema Advertising
- It is an infrequent medium, which does not allow the audience to become accustomed to your message.
- The film makes it difficult to measure the effectiveness of campaigns.
- Only one person at a time sees your ad.
- Film advertising allows you to maintain control over the message you send out.
- You may need special equipment for outdoor cinema advertising
- It is expensive because you have to buy and run large ad spaces, and it may not be possible for local or smaller companies.
- It is only effective at the moment of showing because if people do not watch the film, your campaign will not elicit its effect.
- The other disadvantage is that it cannot be accurately measured like many other forms of media such as TV
Is it expensive to buy a slot in a film theater?
The cost of a cinema advertising campaign varies from one country to another. For example, in certain European countries, it can be as expensive as a TV ad space while in other countries it is cheaper than a newspaper ad space. In the United States, an average cinema advertisement costs about $150,000 dollars for 30 seconds.
In Mexico, cinema advertising can be bought for $80,000 dollars per minute and in Argentina and Brazil, it is cheaper than in the United States. In Asia, cinema advertising is less likely to be seen than in Europe or the US.
The cost of a cinema advertisement varies greatly depending on the country where it will be aired, so you need to see your options and choose carefully what will work best for you.
Yes, it is possible to promote your business or product with social media platforms through cinema advertising. You can use this form of advertisement when promoting your business or product on social media platforms like Facebook, Twitter, Instagram etc.
In fact, cinema advertising is one of the most effective ways to enhance your presence on social media.
What is the future of cinema advertising?
It is difficult to assess. On the one hand, its low cost and high impact make it a good option for many companies and marketers.
On the other hand, ads can be skipped if viewers do not want to watch them. Adjusting the length of your ad could solve this problem, but you will lose an important part of each ad space if you do that.
The future of cinema advertising is uncertain, but many experts believe that it will continue to be used by companies and marketers who want high impact.
How do viewers rate movie theater ads?
Many viewers love cinema advertising, but there are also many people who do not like some ads. For example, in some cases the movie theater may show ads that you can see later on television or online, and sometimes it is very difficult to skip those ads.
Viewers rate those ads as more likely to increase sales than others because of the high impact of some ads. Some viewers rate movie theater ads as very annoying because they do not want to watch them all the time. The presence of advertisements in some cinemas has also been a topic of debate by many.
Many people have shown their opposition to the display of ads during watching a film and how it might affect their experience.
Why choose cinema advertising?
The advertising of a movie is an essential component in its production. Without ads, nobody will realize a movie exists. When a movie is in progress, it has to be bought within side the identical manner as each different product is, which will trap audiences to look at it. This is wherein the P&A comes in (Prints and marketing and marketing budget).
What does cinema advertising cost?
The fee to market it in a film theater is reasonably comparable all over the country. As a result, you could count on the fee to generally be around $30-$35 in step with screen, in step with week. This approach that if a theater has 10 displays, then your fee could be $30 in step with week X 10 displays = $3 hundred in step with week.
What are the qualities of a good advertisement?
There are 10 traits that make for a sturdy advert or campaign:
- It’s promotional.
- It’s persuasive.
- It’s a part of a usual advertising strategy.
- It’s targeted.
- It’s an investment.
- It’s original.
- It’s creative.
- It’s consistent.
Who was the Target market of the cinema of early cinema?
While at first, film audiences had been positioned in terrible regions of a metropolis or town, enterprise proprietors commenced to realize the wider attraction of movie exhibitions and opened theaters in nicer neighborhoods. Middle and higher magnificence shoppers began out to visit the films effectively positioned of their personal neighborhoods.
What are the qualities of a good advertisement?
These are also called salient functions or traits of an excellent commercial copy.
- It Should Be Simple.
- It Should Be Capable Of Holding The Reader’s Attention.
- It Must Be Suggestive.
- It Should Have Conviction Value.
- It Should Educate The People.
- It Should Have Memorizing Value.
Conclusion
Cinema advertising is a form of marketing that uses motion pictures to display ads. It’s often used for international events, such as the Olympics, World Cup, or by multinational companies who want an event-style campaign in one country only. Cinemas are usually equipped with lights and speakers, so there can be sound accompanying the video, which could include music or voice-overs from actors. They also have screens on walls, so patrons don’t miss any part of the show while they’re waiting in line to buy their ticket. The cost for this type of marketing may depend on how long it will be shown at each cinema, what other features need to be added like sound and lights, if you’ll use big screen projectors or just TVs.
