Do you know what is a jingle in advertising? Jingles are short, catchy tunes or songs used to promote a product. They can be sung by a celebrity, group of people, or even the company’s employees. Jingles have been around since the early 1900s and were originally used on radio and television commercials. Today, they can also be found in social media posts and online advertisements.
If you want to learn more about jingles in advertising, then this article is for you! We’ll discuss how they work, famous examples that we all know and love (and some that we don’t), as well as where to find them today. So sit back and get ready for your daily dose of jingle knowledge!
What jingles are in advertising?
When someone says ‘advertising jingle’, it typically refers to that of radio and television commercials. But what exactly is a jingle? A jingle is an advertisement with its own unique tune used to promote a product or service. One very famous example of this is the Old Spice Guy and his popular tune, “I’m on a Horse.” Other examples of jingles in advertising include: Dove Soap: My Beauty by Beyoncé.
The function of a jingle
the function of a jingle is to make the product exciting and entertaining. Jingles can help bring people’s attention to a certain company or brand, and may also be used as a creative marketing tool. The tune and lyrics of jingles need to be memorable in order for them to work.
History of jingle
The roots of jingles can be traced back to the late 1800s and early 1900s, when they were used on radio and television commercials. Some famous examples of this include: “Pepsi Cola Hits The Spot” (1950) and “Brylcreem, a little dab’ll do ya!” (1960).
Jingles as a Marketing Tool Today
what is jingle in advertising tool today? Jingles are hence still a powerful contender in creating an authentic brand impression for consumers. Even if jingles aren’t as popular as they once were, there are still companies and brands that use them today to communicate their products and services. For example, KFC has created a song dedicated to their Extra Crispy Colonel sandwich. The lyrics of this jingle clearly state the flavor of the product, as well as its availability. Another example is the jingle for McDonald’s. In this case, the advertisement jingle has been used with a variety of different songs to promote their products, such as Chicken McNuggets and iced beverages.
Not only are they found in TV or radio spots, but jingles can also be found in social media posts and online advertisements.
Longer Lasting Memory
An advertisement jingle is generally more effective than a slogan. This is because it can be remembered longer by consumers, whereas people often forget slogans. Jingles are easy to remember and are useful for advertising companies because they help get their message across quickly, something that is especially important in today’s fast-paced world.
Easy to Recall
Everyone has encountered situations where they are unable to remember a name or face, no matter how hard they try. This is because certain information is very difficult for the brain to retain unless it is constantly activated. Jingles, however, serve as an exception since these songs are easy to recall due to their short but memorable nature.
Since jingles are short songs, they can be much more effective than slogans in terms of getting their message across. Even if someone isn’t paying attention, a catchy tune is likely to make its way into the subconscious mind. In fact, people have been found to pay attention even when they aren’t aware that they are doing so. Jingles have been found to be especially effective for children and the elderly, who may not understand a slogan as well as they would an advertisement song.
The pros and cons of using jingle in advertising
Advertising companies who use jingles tend to find that they are very effective in promoting their products. On the other hand, jingles can be costly due to the need for original tunes and lyrics. Some argue that jingles aren’t as hip or modern as slogans, which is why they haven’t been widely used in recent years. A jingle also needs to be very catchy in order to be effective, which is why some companies may not feel confident enough in their own products and services to create an advertisement jingle.
However, even if the popularity of jingles has waned over time, it is clear that they are still a powerful tool in advertising. Not only can they be easily remembered, but these songs can be effective at capturing the attention of consumers and advertisers alike. Companies who choose to create an advertisement jingle need to make sure that their tunes are not only memorable, but also relatable to their clientele in order for this marketing technique to succeed.
Examples of famous jingles
The list of jingles featured here hit these notes and strike a chord with the audience.
McDonald’s “I’m Lovin’ It”
If you’re a hip hop enthusiast, you’re probably familiar with Grammy nominated artist Pusha T. In 2013, King Push wrote the jingle “I’m Lovin’ It,” which was performed by Justin Timberlake and Timbaland. The catchy tune was used for McDonald’s Corporation in a global campaign that would be sung by various artists from different countries.
Kit Kat® “Give Me a Break”
Kit Kat® gave us a sweet taste of quality jingle writing with the infectious, “Give Me A Break” in 1986. The jingle, which aired in the mid-eighties, broke through music boundaries and became the first TV theme song to be used for a candy bar.
Mr. Clean® “Mr. Clean Will Clean up Your Life”
The lyrics of this jingle are so catchy that even when only humming the tune, listeners can’t help but imagine the sexy, clean Mr. Clean flexing his muscles and polishing everything in sight! The Mr. Clean Cleaner Company received numerous awards because of this jingle, including a Clio Award for best television commercial of 1985.
M&Ms® “Melts in Your Mouth, Not in Your Hand”
The M&Ms® jingle, “Melts in Your Mouth, Not in Your Hand,” first debuted on TV screens during the premiere of The Muppet Show. The jingle was written by advertising executive Jerry Della Femina and Tom McAleer, former creative director at BBDO New York.
Sunny Delight® “Like a Good Neighbor”
The jingle “Like a Good Neighbor” for Sunny Delight® first aired in the early nineties, and captured the attention of those who watched it. Even though this commercial was targeted towards kids, it became so popular that parents started singing the song as well! Kids loved it because they could easily sing along with their parents.
How to create your own jingle
A jingle can be used for anything from selling cars to promoting school functions. If you’re in the mood to create your own jingle, follow these six steps in order to get started:
- Create a few lyrics – Jangos are short songs that use catchy rhymes and phrases. Come up with five or six lines that will be easy for the audience to remember.
- Set a rhythm – A jingle will have a single specific beat or rhythm throughout the entire song. This will help keep everything sounding uniform and on schedule.
- Add a chorus – The chorus of a jingle is usually the most recognizable part, so make sure it’s catchy! The chorus is typically the same for every jingle, whereas the verses may be different depending on the ad.
- Finish up – Once you’ve written your chorus and added a few verses, you’ll need to come up with an ending line or two that ties everything together.
- Practice makes perfect – Record yourself singing your jingle, and then listen back to see what you can change. If any lines don’t sound as catchy as the others, consider changing them.
- Start promoting – Once your jingle is complete, start marketing it to advertise your event or business! You might be surprised at how many people will want to come to support you after hearing a little jingle on the radio.
