What Is OLV Advertising? Online Video is becoming more and more popular, but advertisers don’t always know how it works.
Not only that, but some people think that OTT advertising is the same as Online Video Advertising (OLV), which it isn’t. That’s why we created this guide to help you understand what OLV advertising is all about.
We’ll explain exactly what OTT means and how it differs from OLV so you can make sure your videos are seen by as many people as possible.
What is OLV advertising?
Digital advertising has become more and more popular in recent years, but online video (OLV) ads are unique. They’re an engaging ad format that can be used for broad brand awareness campaigns or as performance solutions with the new features of full funnel measurements to capture consumer attention across all channels they use on-the go devices such as smartphones and tablets.
5 rules for online video advertising campaigns
Create a commerce media strategy
Entering the modern era of advertising, commerce media is an approach that combines insights from e-commerce and consumer data. With it marketers can now target consumers throughout their shopping journey by launching video ad campaigns which will lead them to make purchases on your site or another retailer’s website where you have a presence thanks in part due this innovative new form of marketing!
All of these campaigns should ideally be running at the same time through a technology partner to drive audiences from one stage in their customer journey. This also gives marketers an opportunity for accurate tracking, as they can see who has watched your video and what steps lead them towards conversion.
Marketers should aim to connect with customers on every stage of their path. From discovery and inspiration all the way up until conversion, marketers can create an engaging experience that will have lasting impressions across touchpoints in order for these rapid decisions from consumers about brands be fruitful ones.
Build audiences first
Before you start thinking about channels, devices or ad formats for your video campaigns the first step is to pick an audience. Each campaign will engage a different group and have its own set of KPIs depending on which part of the customer journey they are targeting in order reach customers more effectively with their message while still being profitable if that’s what works best for them as well!
For example awareness type advertising could mean getting large numbers but not necessarily narrowing down too much – sometimes wide reaches help make your point loud &clearly enough so there isn’t any confusion from anyone viewing it who might need clarification regarding certain points before proceeding onto next steps like purchasing something online etc…
Be channel, device & format agnostic
After you build a campaign audience for your video ads, the channels and devices that they view them on are all dependent on where this group spends its time. There’s no way to reach every single consumer with an advertisement regardless of whether or not their screen is turned towards something digital at any given moment – but there could potentially still be ways around it!
Rather than focus on specific channels or ad formats, find a video advertising solution that will give you access to premium publisher’s inventory through direct relationships with them as well as all in-stream and out stream ads.
Scale video creative
With a commerce media strategy and the right advertising partner, marketers can get creative in their video advertising efforts to reach more customers. At first glance it may seem like all you need is one 30-second ad or another lengthy campaign but that’s not true! Your short version should only last 15 seconds so as not to clutter consumers’ journeys throughout different platforms such as streaming devices, OTT services etc., while your long form will go up between 3–5 minutes depending on what platform they’re viewing ( desktop/ mobile web ).
If you want to increase your sales, it’s important that video advertising is paired with creative formats. This will help drive lower funnel objectives like consideration and repeat purchases by using clips from the videos within display ads that appear only on specific pages or screens in an online shop such as Facebook Ads Manager for Businesses.
Measure online video campaigns holistically
You can see how well your campaign influenced business results by connecting it to the flow of customer audiences through sales. You should track KPIs such as: number of video views, website traffic from these videos (though this won’t be tracked if you use an advertising partner), conversion rate at each stage in purchase funnel and then based on entire audience size over time – do they spend more money when watching earlier videos? This allows for better insights into ROI because we know exactly what worked before spending any additional ad dollars!
OLV advantages
It leaves a more substantial impact
Visual aids are more influential than audio and written content. The reason for this is that people watch videos on their phones, computers or tablets when they want to be engaged with something quickly without having the time commitment of reading an article from beginning all the way through; therefore advertisers use visual media in order attract viewers’ attention which will then encourage them view advertisements so as not only can brands get involved but also Brands themselves benefit financially since there could potentially higher conversion rates by showing consumers what makes your product better over another’s competing goods/services.
Establish a virtual connection
More than 80% of the Internet traffic is composed video content. That’s a lot for one type of media, but it makes sense considering humans are visual creatures and enjoy watching things on their computer screens or television sets more so when they have some form entertainment to keep them going through those long work days!
Significant influence
Maintaining an upright influence is one of the essential purposes of advertisement. This inspiration can be measured by analyzing and evaluating the response from viewers who see your ad, some people are most likely to click on it or visit their website if they come across it while browsing online media outlets like Facebook ads or Instagram posts where there’s advertising present as well! Marketers should also evaluate how effective their campaigns have been based off conversion rates- this will tell you whether what type campaign worked best for them so far?
A wider reach
With an OLV campaign, you can advertise to people of many demographics and interests. For example: parents looking for a product that would help their child with homework; those in the market place who want more information on purchasing something online (with tax) or at brick n’ mortar store locations near them–everyone is covered!
A typical way advertisers target only certain audiences isn’t very effective anymore because there are so many different niches out there these days- but this offers us hope as it allows our ads reach niche markets which otherwise wouldn’t see any type advertisement from brands like yours making your business plans obsoleted.
OLV ads are so proficient that they can be clicked on one thing leads to another, which starts the conversion process. OLV connects all of these dots and provides more information related to your contact for users who click through!
The top four reasons you need to add online video advertising campaigns
Create a stronger story
Why are people watching so many videos online? Forrester Research has claimed that a minute of video is worth 1.8 million words, which makes the clarity and cleanliness important to produce an impactful ad on social media platforms such as Facebook or Instagram Ads. In other words- don’t just tell them why you have something great but rather show it through creative images alongside clear sound bites from your company’s voice!
Connect to your audience where they are
When building your audience, start with retargeting those who have been on your website in the last 30 days. From there, layer on segments that make sense for you and your industry vertical – like automotive marketers do!
In order to get accurate data about what they want online or offline (i.e., which car might best fit their needs), it’s important to work together with a reputable third party provider so be sure not only can leverage this information but know how much access we’ll have into these customer profiles as well as other insights given its demand side platform status; meaning if anyone wants any info related specifically around cars then all he/she has go is log-in/password.
Measure your influence
The most important role of any marketing execution is its ability to influence. This means successful people know that the more influence you have, the better off your business/brand will be in terms of sales and success overall! Online video can help us measure how well our campaigns are doing by giving real-time stats on who’s viewing them as well as which ones lead them directly towards either making an purchase or taking some sort action within 30 days after being exposed (i.e., clicking through).
Make financially sound decisions
TV buyers are always on the lookout for an affordable way to reach their target audience, and this is where TV advertising comes in. Cable or network advertisers will use media buys that include both CPP (cost per point) and CPM prices-based respectively off of frequency/reach statistics with respect your targeted demographics; however there’s one more thing you need when buying airtime: what does it all mean?
The OLTV revolution is here. With this new technology, you can get a comparable advertising campaign at 30% to 50% lower prices than those seen on traditional TV or cable networks! You’ll experience better reach and frequency thanks to the interactive nature of these platforms; meaning your CPPs will be higher too – just ask any brand who has tried it out already.
What are the different types of online video advertising?
The popularity of online videos has lead to an increase in advertising through this medium. As well as display ads before, during and after video content, there are also sponsored online video advertisements. Sponsored online video advertisement can take the form of traditional video commercials or product placement within a existing video. Additionally, there are interactive sponsored video ads, that allow users to click through directly to their company’s website.
What are the most effective ways to use online video advertising?
As more and more people are spending time on the internet, it is becoming much easier to run video ads. Not only are there sites where you can put your own video ads, but there are also thousands of paid services that allow you to insert clips into existing content with minimal investment.
What are the challenges of online video advertising?
Starting a video advertising business can seem like an easy moneymaking endeavor, but it is not as easy as most people think. You need to look at various forms of advertisement and evaluate the options carefully before you choose one. As you conduct your research on each, you will also discover some challenges that could cost you more money than anticipated.
