As technology evolves and people are presented with many new ways to consume content, the video seems to consistently top the charts. Video advertising has become increasingly popular because of its effectiveness with consumers. Advertisers are seeing the benefits that video ads offer, but they aren’t always sure how to make use of them. But what is video advertising? What makes it so effective?
What is video advertising?
Video advertising is the simple act of using videos to make an impression on potential customers and help them gain awareness about your product or service. The ads can be created and shared online, reaching consumers across different social media platforms like YouTube, Facebook, and Twitter to name a few. You can also use videos to boost your content marketing strategies and generate more leads from interested consumers.
These are the main reasons why video advertising is very powerful, but this trend doesn’t seem to be going anywhere. In fact, it’s predicted that video ad spending will amount to a staggering $27 billion in 2018. This shows just how effective ads made with videos can be when it comes to generating revenue for your company.
What is the difference between web and mobile app video?
Maybe you know What is video advertising, but there are some differences between web and mobile app video. Web and mobile app videos are very different things. Mobile apps often feature video tutorials to help users better learn how the app works and navigate all of its features. These types of videos can be most helpful when it comes to showing people how to use your product, and the most commonly take the form of screen recordings.
On the other hand, web video ads are videos that you create and share on your website to boost your marketing campaign. Influencers have also taken advantage of this type of advertising by creating sponsored videos for their social media platforms.
The good news is that both web and mobile app video ads can help you grow your business, depending on what it is you want to promote or sell. Mobile app videos are great for instructional types of advertisements, but you can also use them to offer exclusive deals that will encourage people to download and try out your product or service. These kinds of ads can be very effective if the content is engaging and relevant to your target audience.
Where Are Video Ads Shown?
Video ads can be shown on popular websites like YouTube and Vimeo or through direct-response TV. Social media is also a good place to distribute your video content because it has high visibility and is used by millions of people every day. Other options include sites like Hulu, Roku, and Microsoft Xbox. When choosing a site to distribute your ads on, make sure you know its audience so you can create content that will appeal to them.
What Devices Can I View Video Ads On?
The rise of smart TVs has played a major role in the popularity of video advertising because viewers can choose what they want to watch instead of being exposed to scheduled ads. This is why video advertising is such a good way to boost branding because companies can get in front of customers whenever they feel the need to do so.
One disadvantage that marketers have when using this method is how challenging it can be to produce HD-quality content. Not many laptops can handle this type of software, which means you’ll need to use a desktop. As more people begin using smart TVs and computer devices, video advertising will become easier to execute because you’ll always have the right tools at your disposal.
Why video is considered the most effective form of advertising?
You know What is video advertising. Let me tell you why video is considered the most effective form of advertising. Video is very powerful when it comes to capturing attention and making an impression on consumers. There are several reasons why video is considered the most effective form of advertising.
First, it’s powerful because consumers are exposed to more information in a shorter amount of time. Video ads can help with brand awareness by showing viewers what you have to offer without requiring too much of their time. Thirty-two percent of consumers will watch an online video about a product or service even if they have no intention of buying it. This captures their attention and makes an impression on them, increasing the chances that your company will be the one they choose when they are ready to make a purchase.
Take for example the video ad campaign created by Facebook for Oreo cookies back in 2013. The simple 30-second ad featured a quiet scene of a man out on his fire escape looking forlornly at the cookie in his hand. Suddenly, a rival brand’s billboard falls right next to him and shatters into pieces.
The first thing he does after recovering from the shock is dunked the Oreo into milk and take a big bite. The ad, which went on to win several awards, was simple yet effective. It made an impression that boosted interest in the product by 6 percent according to Google.
Another reason why video advertising has become so popular is because it’s easy to create and distribute online. You can easily share videos across various social media platforms like YouTube, Facebook, Twitter, Instagram, and Snapchat. Tools like Google Drive make it even easier to collaborate with your team on projects.
Sharing videos online helps gain attention and increase brand awareness. For instance, when sharing a video ad on Facebook, you can expect an engagement rate of 8.2 percent compared to only 2.9 percent when posting photos. These statistics are proof that video advertising is very efficient when it comes to gaining attention.
On the other side of the spectrum, 43 percent of companies are using video as a way to support their content marketing strategies. This involves creating videos for educational purposes or hosting webinars about highly relevant topics. You can direct potential customers to these videos on your website or social media pages, increasing the chances that they will visit your site.
This tactic is especially useful for B2B companies because consumers can learn a lot from informative videos. Marketers have found that videos result in a 53 percent increase in qualified leads compared to other types of content. These statistics clearly show how video advertising can be used to boost traffic to a company’s website.
Benefits of video advertising?
Stats have shown that video advertising is the most effective form of marketing. It offers marketers a lot of powerful tools to use when trying to attract the attention of consumers.
Not only do videos increase website traffic, but they help with lead generation and increased conversion rates as well. Here are just some of the benefits you can get from using this type of advertising strategy.
Video advertising is powerful because it can be used to improve brand awareness, increase viewership, and boost lead generation. This makes videos ideal for B2C companies but they are also great for businesses who specialize in the B2B sector as well.
The best part about video advertising is that you don’t need a lot of money or resources to get it started. You can use your PC or even a smartphone to record videos and post them on your website or social media page.
An added bonus is that people are more likely to watch a video from beginning to end rather than skim through text-based articles. Not only will you be able to share information with them, but you can also create an emotional connection to your business.
Marketers say that the average person only takes 8 seconds to form an opinion about a product or service; this is why video advertising is so powerful. With short videos, it’s easier for people to get a feel of what your company is like and this increases the chances that they will become potential customers.
What are the challenges of video ads?
However, it’s not always easy to create a memorable video ad that will have an effect on consumers. First of all, video ads can be very expensive to produce and distribute since they require more time and effort compared to other types of online content. In fact, companies spend an average of $20 million annually on digital videos alone according to Google.
Another challenge companies face when it comes to video advertising is that not all videos are considered memorable. Sixty-three percent of people will quickly lose interest in a video ad if they don’t understand how it’s relevant to them right away. You’ll need to be persuasive in order for the content you produce to stand out from the rest.
You can overcome these challenges by investing in a video production company that has the skills and equipment needed to create engaging content. There are a number of companies out there that will offer affordable prices as long as you order multiple videos at once. You can also optimize each video for various social media platforms so they have the chance to reach more people.
What makes a great video ad?
It’s not easy to say exactly what makes a video ad good because there are many factors that can affect its success. However, you can narrow it down to a few qualities such as:
- Visual appeal (a great way to stand out from the competition)
- Relevant content (focus on what your target audience wants and needs)
- Engagement (people love to be entertained, they also like to share the things that they enjoy)
- A call to action (this is important because it tells your audience how they can take advantage of what you’re offering)
If you have these qualities in mind when creating your video ads, then you’ll have a better chance of impressing your target audience. Just remember that it’s not enough to rely on attractive visuals alone. You need to make sure the content is also relevant and engaging so you can establish a good connection with your viewers.
How long should a video ad campaign run?
It depends on your budget, but you should try to keep it as short as possible. For instance, if you’re moving from a print/TV ad campaign to an online video ad campaign then you’ll want to start small. If you have the time and resources at your disposal, try using videos to support your traditional ads instead of replacing them. This way you’ll be able to establish a strong online presence without having to use up all of your resources.
What are the most common KPIs for video advertising campaigns?
There are three KPIs that marketers use to measure the success of a video advertising campaign. They are:
- Click-through rate (the percentage of people who click on your ad after it appears online)
- Cost per click (how much you spend on each click your ad receives)
- Return on investment (the value of a customer compared to the amount you spent on marketing)
If you have all of these KPIs in mind when creating your video ads, then it will be much easier to determine whether or not they’re successful. If more people are clicking on your ad and sharing its content, then that means it’s working. You’ll also want to consider the return on investment you get from using video ads. For example, if one video ad costs $1,000 but it results in 100 new customers then you know it will be well worth the investment.
The Future Of Video Advertising
Video advertising is just beginning to reach its full potential as marketers find new ways to interact with their target audience. It’s still important to understand the basic techniques because you can’t just show your video without providing some sort of information about it first.
However, it’s safe to say that this medium is here to stay as long as marketers keep finding new ways to engage users. Thanks to mobile technology, they are no longer confined to a specific screen or program to watch their favorite shows. This is why you need to consider video advertising for your next campaign because it can benefit all of your marketing efforts.
Conclusion
I hope you know what is video advertising is. Video advertising can be a fairly complex process, but you shouldn’t let that scare you away. As long as you keep the basic principles in mind when creating your videos, then it should go smoothly. You’ll also need to remember that video isn’t for everyone since some people prefer traditional ads.
However, if your target audience is active on social media and they like watching videos online, then you’ll want to consider using this medium for your future campaigns. You can always try out different types of video ads until you discover the ones that are most effective. It might take some time before you see results, but it’s definitely worth putting in the effort when it comes to establishing your brand’s online presence.
