Advertising is a familiar term that almost everyone knows. Advertising is always close and exists around us. Whether you are a customer or a business person, you are still exposed to countless ads every day. Ads bring you a lot of helpful information. For business people, advertising will help products and services reach a lot of potential customers. In the following article, we will learn more about advertising definitions and why advertising is good.
What is advertising?
There will be many basic advertising concepts. Those advertising ideas all have the same biggest goal: to create positive effects on users’ perception and behavior and direct them to purchase decisions, specific service subscription decisions, and decisions that will benefit your business.
Advertising here is considered a form of propaganda and promotion that investors will have to pay a fee. In return, they can introduce their products and services to more potential customers.
With advertising, your business will easily reach and exploit a large potential customer market. You can easily find more customers, sell more products, and the company’s brand will also develop in parallel with the sales goal.
Currently, online advertising services promote their power quite well, creating an excellent viral and business effect. Along with that, traditional advertising services are still somewhat showing—their roles, such as television commercials.
Are advertising and marketing the same?
Marketing is not just about promoting or selling. Marketing is a process of strategic research and analysis, budgeting, measurement, strategy optimization, etc. In simple terms, marketing is about understanding customer wants and researching to produce products that suit customer needs.
As for advertising, which is to influence customer behavior and then turn customers into potential targets.
In a nutshell, marketing includes all activities related to buying and selling certain products/services. Marketing and advertising both have the same goal, but marketing will be more inclusive than the definition of advertising.
Advertising is Good For Business
Introducing a new product on the market
Advertising plays an essential role in introducing a new product in the market. It helps a business become more widely known and stimulates people to buy products and use services of that business through advertising signs or online sales websites.
Market expansion
Advertising allows manufacturers to expand their markets. It helps a lot in opening new markets for products and maintaining existing ones. It plays an essential role in the anchor plate, raising the need for the manufacturer’s products even as it conveys information to customers living in remote and isolated areas.
Increase sales efficiency
Advertising facilitates the mass production of goods and increases sales volume. In other words, advertising helps to sell more goods and products. Through this, companies will mass-produce, and this will help to reduce selling costs.
Anti-competitive
Advertising is beneficial in competing in popular markets. Continuous advertising is essential so that customers can recognize and use your product instead of other competitors.
Increase engagement with customers
Advertising is a helpful tool in increasing the credibility of your customers’ interests in your Company. It introduces manufacturers and their products and services to people. Ads are more repetitive and of better quality, giving manufacturers more reputation.
Increase consumer awareness of products
Advertising makes it possible for customers to know the pros and cons of new products and their diverse applications. Therefore, consumers can choose products and services that are suitable for their purposes.
Remove intermediaries
Advertising aims to establish a direct link between producers and consumers, thus eliminating marketing intermediaries. Low-cost advertising increases the profits of manufacturers and helps consumers buy products at lower prices.
Better quality products
Different items are advertised under other brands. A well-known branded product ensures a quality standard for consumers. Manufacturers provide quality goods to consumers and strive to win customers’ trust for their products and services.
Support sales staff
Advertising jobs create many advantages in the work of a salesperson. The customers are familiar with the benefits and applications of the products the salesperson is selling. A salesperson’s sales efforts are greatly complemented by advertising.
Many job opportunities
Advertising provides and creates many job opportunities for talented painters, photographers, marketing professionals, singers, musicians, and models.
Effective online advertising channels today
Google Ads
Google Ads is the general name we refer to the multitude of advertising services that Google is providing. In addition to the two familiar terms Google Ads and Google GDN, Google also provides a series of other advertising services on each developed product such as Google Maps, Google Play….
Google all develop their advertising services here. The feature of the advertising services that Google provides is that they can quickly bring your products and services to a large customer market, an excellent opportunity for your business. Your business grows your business, develops your brand.
Meta for Business
An advertising service where your business’s ad will be displayed on the newsfeed, reaching countless users and customers in the selected target audience.
Facebook also provides a variety of advertising methods to support businesses, such as article ads, app ads, video ads, carousel ads… Businesses are allowed to choose and invest in the most suitable method.
Zalo Ads
Zalo is a new customer market that businesses should also invest in advertising to reach. With Zalo, we have advertising forms such as newsfeed ads, interest-increasing ads, contact ads. These are the available advertising forms. Zalo no longer provides the remaining forms.
Youtube Ads
If you have advertising ideas with videos, you can select YouTube Ads. In addition to videos, you can also pick to place advertising banners on the videos played here. YouTube also supports you to display ads and reach the most potential customers.
The above article will help you better understand the concept of advertising and why advertising is good. Now try to apply the above knowledge to come up with a suitable advertising strategy for your business. Good luck!
